About
As a curious and hands-on designer with a background in Industrial Design and Cultural Studies. I’m drawn to ideas that blend the physical and digital, and I enjoy exploring how thoughtful design can create playful, meaningful experiences.
As a curious and hands-on designer with a background in Industrial Design and Cultural Studies. I’m drawn to ideas that blend the physical and digital, and I enjoy exploring how thoughtful design can create playful, meaningful experiences.
As a curious and hands-on designer with a background in Industrial Design and Cultural Studies. I’m drawn to ideas that blend the physical and digital, and I enjoy exploring how thoughtful design can create playful, meaningful experiences.
I aim to bring together visual sensitivity and digital insight to shape intentional, user-centred experiences. Extending design beyond interfaces into systems, services, and environments that support everyday practices.
I aim to bring together visual sensitivity and digital insight to shape intentional, user-centred experiences. Extending design beyond interfaces into systems, services, and environments that support everyday practices.
I aim to bring together visual sensitivity and digital insight to shape intentional, user-centred experiences. Extending design beyond interfaces into systems, services, and environments that support everyday practices.
Tools I use regularly
Experience
In the past
Dec 2025 - Feb 2026
Brand Designer
at NUS The School of Continuing and Lifelong Education (NUS SCALE)
Brand Designer
at NUS The School of Continuing and Lifelong Education (NUS SCALE)
- Led the development and refinement of SCALE’s visual identity, translating strategic positioning into a coherent and recognisable brand system across digital and print touchpoints.
- Designed brand assets including logos, lockups, visual guidelines, mockups and campaign materials, ensuring consistency with NUS corporate identity while establishing SCALE’s distinct sub-brand presence.
- Articulated brand concepts through iterative design directions, balancing aesthetic clarity, institutional credibility, and scalability for long-term use.
Dec 2024 - Jan 2025
Research Assistant
at Interactive Materials Lab (NUS-DID)
Research Assistant
at Interactive Materials Lab (NUS-DID)
- Collaborated on a materials research project exploring new terracotta slip casting techniques to innovate sustainable, low-cost fabrication methods for design and interaction prototypes.
- Conducted hands-on experiments with clay body, mold design, and casting processes to investigate the different properties of terracotta.
- Contributed to the development of functional and aesthetic prototypes.
May 2024 - Jul 2024
Freelance Photographer
- Provided photography services to individual clients, specialising in outdoor photo shoots.
- Collaborated with clients to understand their vision and preferences, ensuring that the photography sessions captured desired aesthetic and emotional tone.