About

As a curious and hands-on designer with a background in Industrial Design and Cultural Studies. I’m drawn to ideas that blend the physical and digital, and I enjoy exploring how thoughtful design can create playful, meaningful experiences.

As a curious and hands-on designer with a background in Industrial Design and Cultural Studies. I’m drawn to ideas that blend the physical and digital, and I enjoy exploring how thoughtful design can create playful, meaningful experiences.

As a curious and hands-on designer with a background in Industrial Design and Cultural Studies. I’m drawn to ideas that blend the physical and digital, and I enjoy exploring how thoughtful design can create playful, meaningful experiences.

Photo Marc Kuiper
Photo Marc Kuiper

I aim to bring together visual sensitivity and digital insight to shape intentional, user-centred experiences. Extending design beyond interfaces into systems, services, and environments that support everyday practices.

I aim to bring together visual sensitivity and digital insight to shape intentional, user-centred experiences. Extending design beyond interfaces into systems, services, and environments that support everyday practices.

I aim to bring together visual sensitivity and digital insight to shape intentional, user-centred experiences. Extending design beyond interfaces into systems, services, and environments that support everyday practices.

Tools I use regularly

Logo

Figma

UX/UI design, wireframing, prototype.

Logo

Figma

UX/UI design, wireframing, prototype.

Logo

Figma

UX/UI design, wireframing, prototype.

Iconic

Photoshop

Industry standard for image editing and digital art.

Iconic

Photoshop

Industry standard for image editing and digital art.

Iconic

Photoshop

Industry standard for image editing and digital art.

Screen Studio

Illustrator

Professional tool for creating logos, icons, and graphics.

Screen Studio

Illustrator

Professional tool for creating logos, icons, and graphics.

Screen Studio

Illustrator

Professional tool for creating logos, icons, and graphics.

Notion

Notion

A space where you can think, write, and plan.

Notion

Notion

A space where you can think, write, and plan.

Notion

Notion

A space where you can think, write, and plan.

Framer

Premiere Pro

Comprehensive video editing tool.

Framer

Premiere Pro

Comprehensive video editing tool.

Framer

Premiere Pro

Comprehensive video editing tool.

Experience

In the past

Dec 2025 - Feb 2026

Brand Designer
at NUS The School of Continuing and Lifelong Education (NUS SCALE)

Brand Designer
at NUS The School of Continuing and Lifelong Education (NUS SCALE)

- Led the development and refinement of SCALE’s visual identity, translating strategic positioning into a coherent and recognisable brand system across digital and print touchpoints.
- Designed brand assets including logos, lockups, visual guidelines, mockups and campaign materials, ensuring consistency with NUS corporate identity while establishing SCALE’s distinct sub-brand presence.
- Articulated brand concepts through iterative design directions, balancing aesthetic clarity, institutional credibility, and scalability for long-term use.

Dec 2024 - Jan 2025

Research Assistant
at Interactive Materials Lab (NUS-DID)

Research Assistant
at Interactive Materials Lab (NUS-DID)

- Collaborated on a materials research project exploring new terracotta slip casting techniques to innovate sustainable, low-cost fabrication methods for design and interaction prototypes.
- Conducted hands-on experiments with clay body, mold design, and casting processes to investigate the different properties of terracotta.
- Contributed to the development of functional and aesthetic prototypes.

May 2024 - Jul 2024

Freelance Photographer

- Provided photography services to individual clients, specialising in outdoor photo shoots.
- Collaborated with clients to understand their vision and preferences, ensuring that the photography sessions captured desired aesthetic and emotional tone.